PROSPECTS AND OPPORTUNITIES
Eye health concept to be incorporated
Valie sales of spectacles are expected to rise in Japan in current terms over the forecast period, but decline at constant 2025 prices. As smartphone usage continues to rise, so does awareness about eye strain and overall eye health.
Education and support for children is paramount
The increasing prevalence and early onset of myopia in Japan have raised concerns, which are frequently highlighted by various media outlets. Factors such as extended device use and reduced outdoor activities are often blamed for the deterioration of children's eyesight.
Technological advances to lead to innovation in eyewear
In 2025, the eyewear industry has witnessed remarkable technological integrations, transforming traditional vision correction devices into advanced, multi-functional tools. In March, NTT Docomo's subsidiary, NTT QONOQ, announced the launch of its first personal eyewear device, capable of augmented reality (AR) interactions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Japan?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Japan?
- How are products distributed in Spectacles in Japan?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Japan - Category analysis
KEY DATA FINDINGS
Attractive campaigns stand out amid price hikes
JINS retains lead
JINS showcases unique local initiatives in myopia control spectacle lenses
Eye health concept to be incorporated
Education and support for children is paramount
Technological advances to lead to innovation in eyewear
Eyewear in Japan - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
-
- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!