PROSPECTS AND OPPORTUNITIES
The future of spectacles: health, fashion, and expanding accessibility
Driven largely by demographic trends, changing retail strategies, and changing consumer expectations, the Australian spectacles market is expected to keep growing over the forecast period. Spectacles are increasingly being seen as both a medical need and a lifestyle and fashion accessory due to the ageing of the population, higher screen usage and an increase in myopia prevention awareness.
Spexcycle: Australia’s circular eyewear economy
Spexcycle is a pioneer recycling initiative launched in Australia by Circular Eyewear in November 2024, that aims to collect, process, and repurpose discarded frames into new eyewear products. At the same time, it makes alliances with practices, so that they become the physical network through which it can collect these frames.
Functional eyewear seeing growing demand
In 2024, photochromic technology increased its presence in Australia's eyewear market with two new launches. Transitions GEN S launched in August 2024, including ultra-dynamic light adaptation, faster fade-back time, and additional colour options, enhancing both function and style.
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Overview:
Understand the latest market trends and future growth opportunities for the Spectacles industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spectacles industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Spectacles in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Spectacles in Australia?
- How are sales of contact lenses performing compared to spectacles?
- Which are the leading brands in Spectacles in Australia?
- How are products distributed in Spectacles in Australia?
- How are demographic changes impacting demand?
- To what extent are fashion and consumer affluence growth determinants?
- Where is future growth expected to be most dynamic?
Spectacles in Australia - Category analysis
KEY DATA FINDINGS
The evolution of eyewear in Australia: health, style, and the reinvention of optical retail
Specsavers’ market dominance: strong growth, consumer trust, and digital expansion
Myopia management gains momentum: early intervention and market expansion
The future of spectacles: health, fashion, and expanding accessibility
Spexcycle: Australia’s circular eyewear economy
Functional eyewear seeing growing demand
Eyewear in Australia - Industry Overview
Eyewear in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for eyewear?
DISCLAIMER
The following categories and subcategories are included:
Spectacles
- Readymade Reading Glasses
- Spectacle Frames
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- Standard Spectacle Lenses
- Myopia Control Spectacle Lenses
Spectacles
This is the aggregation of spectacle frames, spectacle lenses and readymade reading glasses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Spectacles research and analysis database.
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