COMPETITIVE LANDSCAPE
Leading brands maintain share amidst new entrants
In Mexico, the competitive landscape comprises numerous brands, including independent local importers offering generic brands that tend to enter and exit rapidly, often participating only when demand surpasses supply, such as during periods of unstable weather. Despite this transient activity, the leading brands remain fairly stable, with minor changes in ranking.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Mexico - Category analysis
KEY DATA FINDINGS
Consumers prioritise energy-saving technologies and multifunctional features
Weather events drive sales decline of air conditioners
Split air conditioners dominate sales with energy efficiency appeal
Urban households and climate variability to support future growth
Businesses must innovate to meet evolving consumer needs
Leading brands maintain share amidst new entrants
Department stores gain ground with home delivery and installation
Products that provide both cooling and heating are gaining traction
Compact designs drive innovation and consumer preference
Consumer Appliances in Mexico - Industry Overview
Rising incomes drive premiumisation and smart tech adoption in consumer appliances
Flat volume growth, although value growth is driven by premiumisation in many categories
Premiumisation and sustainability shape the consumer appliances landscape
Rising incomes and premiumisation will contribute to a return to growth
Growing environmental awareness set to impact sales, especially in air conditioners
Retail e-commerce expected to gain traction due to its convenience
Leading players maintain dominance through customer loyalty and innovation
Stable leadership, but opportunities for niche players
General merchandise stores and hypermarkets lead distribution
Retail e-commerce gains traction with convenience and competitive pricing
LG drives energy efficiency with intelligent air conditioning solutions
Premium positioning for SharkNinja, with quality, design, and technology
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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