COMPETITIVE LANDSCAPE
Daikin leads the market with execution power
Daikin continues to maintain a strong position in air conditioners in Japan. As an independent company specialising in air conditioning, its deep commitment to the business and speed of decision-making have set it apart.
Acquisition to reshape competitive landscape
A significant merger is anticipated in August 2025, with Paloma Rheem Holdings set to fully acquire Fujitsu General. This acquisition will not only expand Paloma Rheem's product portfolio to include room air conditioners but also grant access to heat pump manufacturing technology.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Japan - Category analysis
KEY DATA FINDINGS
Panasonic's innovative compressor technology boosts energy efficiency
Panasonic's innovative compressor technology boosts energy efficiency
Air conditioning is not just about temperature
Providing a comfortable environment
Subsidies underpin the replacement of less energy efficient air conditioners
Bosch acquires Shirokuma-kun brand
Energy efficiency to remain key driver of growth and innovation
Daikin leads the market with execution power
Acquisition to reshape competitive landscape
Specialist retailers and builder merchants drive sales
E-commerce gains traction with installation services
Consumer Appliances in Japan - Industry Overview
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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