COMPETITIVE LANDSCAPE
Daikin and Mitsubishi maintain lead as Midea gains share
The air conditioners market in Portugal is relatively concentrated, with the top players holding significant shares. In 2025, Daikin Air Conditioning Portugal SA led the market with a 16% retail volume share, followed by Mitsubishi Electric BV Sucursal Portugal with a 10% share.
Competition remains stable with Midea the standout performer
The launch of Midea Solestice AI Ecomaster in June 2025 was a notable event, with the product offering advanced AI technology and energy-saving features. However, aside from this, the competitive landscape remained relatively stable in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Portugal - Category analysis
KEY DATA FINDINGS
Impact of climate change has a positive impact on sales of air conditioners
Air conditioners sees strong growth, driven by extreme weather and premiumisation
Split air conditioners dominate sales
Sustainability and energy efficiency drive market growth
Growth set to continue being driven by climate change and premiumisation
Split air conditioners to maintain dominance with energy-efficient models
Sustainability and energy efficiency will continue to drive growth
Daikin and Mitsubishi maintain lead as Midea gains share
Competition remains stable with Midea the standout performer
Builder merchants and installers drive air conditioner sales
Builder merchants and installers show strongest growth
Retail e-commerce plays a limited but informative role
Sustainability and energy efficiency drive innovation
Premiumisation and technological advancements boost sales
Consumer Appliances in Portugal - Industry Overview
Premiumisation fuels value growth in the market despite lingering economic pressures
Sales of consumer appliances decline in 2025 due to economic pressures
Refrigeration appliances dominate market share with steady demand
Market focusing on new technology and sustainability
Slowing demand and technological advancements shape future sales
Refrigeration appliances remain largest subcategory with decline expected
Home HVAC set to be the most dynamic category driven by affordability and innovation
Midea and Dyson drive growth amidst market shifts
Strategic acquisitions and innovations reshape market
Appliances and electronics specialists lead offline sales
Construction and builder merchants drive growth
Retail e-commerce playing an increasingly significant role
Multi-functionality and compact design drive innovation
Sustainability and energy efficiency boosts sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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