COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and local adaptation
Air conditioners in Saudi Arabia is concentrated, with the top five players holding a significant retail volume share of 69%. In 2025, the leading companies – Basic Electronics Co Ltd (Gree), LG Electronics Saudi Arabia Ltd (LG), Al Jabr Trading Co (Haier), Zamil Air Conditioners Co (Zamil), and Juffali Co (Carrier) – retained their positions, with no notable upsets in the hierarchy.
Emerging players and innovations reshape the dynamics
Meanwhile, some emerging companies are also performing well in air conditioners in Saudi Arabia, driven by government incentives and the shifting consumer preference towards energy-efficient and smart cooling systems. Notable emerging players include AirTech Riyadh, which has grown rapidly in the industrial and commercial HVAC space by offering full-service design, installation, and maintenance solutions, aligning closely with high-profile Vision 2030 projects such as NEOM and the Red Sea development.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sales of air conditioners surge in 2025, driven by smart and energy-efficient products
Strong sales growth is driven by economic recovery, regulatory enforcement
Split air conditioners dominates due to efficiency
Regulatory changes drive innovation and consumer behaviour
Regulatory changes and rising incomes expected to drive growth
Split air conditioners to remain dominant, with decline for other types of air conditioners
Innovation and sustainability anticipated to shape business strategies
Leading brands maintain dominance through innovation and local adaptation
Emerging players and innovations reshape the dynamics
Offline specialists dominate sales of air conditioners
Retail e-commerce gains traction with omnichannel partnerships
Emerging players and concepts to watch
Sustainability and energy efficiency drive innovation
Smart air conditioners impact product design and functionality
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Energy-efficient appliances drive premiumisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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