COMPETITIVE LANDSCAPE
De'Longhi, Gree and Mitsubishi maintain their lead through diverse offerings
Air conditioners in the UK remained only moderately concentrated in 2025, with De'Longhi UK Ltd holding a 29% retail volume share in 2025, followed by Gree UK Ltd and Mitsubishi Electric Europe BV at a distance, with each holding an 8% share. The category is characterised by a mix of players, with no single dominant company.
Opportunities for growth through innovating to meet consumer needs
The stability in the competitive landscape means that companies will need to focus on product innovation and marketing strategies to gain a competitive edge moving forward. Businesses could capitalise on the growing demand for air conditioners, driven by climate change awareness and the increasing frequency of heat waves.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in the United Kingdom - Category analysis
KEY DATA FINDINGS
Households invest in cooling solutions due to climate change, eyeing energy efficiency
Consumers increasingly prioritise cooling amid climate change
Portable air conditioners leads sales in a challenging market
Consumers expected to increasingly prioritise cooling amid climate change
Split air conditioners will see the highest growth, but portable units the highest sales
Business impact of environmental concerns and product customisation in the future
De'Longhi, Gree and Mitsubishi maintain their lead through diverse offerings
Opportunities for growth through innovating to meet consumer needs
Retail e-commerce leads the distribution of air conditioners thanks to convenience
Split air conditioners has more sales offline and in non-retail channels
Consumer desire for multifunctionality exemplified by the Bosch Climate 5000m
Air conditioners embrace AI for personalised comfort and efficiency
Consumer Appliances in the United Kingdom - Industry Overview
Consumer appliances shows resilience, driven by smart tech and multifunctionality
Smart and AI-powered appliances drive value growth
Home laundry appliances performs well as demand for connected appliances grows
Multifunctionality continues to shape consumer appliances
Growth will be driven by energy-efficient and multifunctional products
Heat pumps set to see the highest growth due to government support and rising awareness
Smart and AI-powered appliances anticipated to drive value growth
Procter & Gamble maintains its lead with a diverse portfolio
Hisense gains traction with smart marketing and product launches
Retail e-commerce dominates both major and small appliances
Offline retailers still have a role to play
Sustainability and energy efficiency fuel product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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