COMPETITIVE LANDSCAPE
Springer Midea and LG maintain lead through quality
Air conditioners in Brazil is concentrated, with the top two brands, Springer Midea and LG, together holding a significant share. In 2025, Springer Midea's share was 17%, while LG's share was 16%.
Companies leverage local manufacturing for growth
Brand shares in air conditioners were impacted by the localisation trend in 2025. The high import costs in the Brazilian market have historically impacted foreign companies that have an interest in this promising category, making it very difficult for them to compete on price when they have their manufacturing facilities abroad.
Hisense and Multi partner to boost local production
A notable emerging collaboration in 2026 is the partnership between Hisense and local manufacturer Multi to produce air conditioner units in Brazil. This partnership is another move by this Asian company to capitalise on the promising Brazilian market.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Brazil - Category analysis
KEY DATA FINDINGS
Rising temperatures and higher incomes drive solid growth for air conditioners
Sales of air conditioners driven by favourable climate, economic factors, and price competition
Split air conditioners dominates due to the consumer preference for efficiency
Price competition emerges as key trend shaping air conditioners
Climate, urbanisation, and rising incomes expected to drive continued growth
Split air conditioners anticipated to maintain dominance
Price competition and innovation to shape the future
Springer Midea and LG maintain lead through quality
Companies leverage local manufacturing for growth
Hisense and Multi partner to boost local production
Retail offline continues to lead, but is challenged by retail e-commerce
Retail e-commerce sees share growth due to prices, convenience, and new payment solutions
Consumer Appliances in Brazil - Industry Overview
Discerning consumers and urbanisation drive continued expansion in consumer appliances
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!