COMPETITIVE LANDSCAPE
Gree and LG maintain lead through product versatility and innovation
The market remains highly concentrated, with top players like Gree and LG Electronics maintaining their lead through product versatility, brand recognition, and consistent investment in energy-efficient and smart technologies. The high degree of concentration reflects a stable competitive environment, where companies can focus on refining product and distribution strategies.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Poland - Category analysis
KEY DATA FINDINGS
Urbanisation and rising incomes drives sales growth
Urbanisation and income drive air conditioner demand
Innovative products drive value sales growth
Sustainability drives innovation in product design and functionality
Consumers drive demand for energy-efficient and multifunctional air conditioners
Split air conditioners to maintain dominance with energy efficiency
Smart features to become standard in air conditioners
Gree and LG maintain lead through product versatility and innovation
Appliance and electronics specialists drive air conditioner sales
Retail e-commerce plays a limited role in air conditioner sales
Consumer Appliances in Poland - Industry Overview
Moderate growth in consumer appliances
Strong demand for energy-efficient appliances drives sales growth
Home laundry appliances dominate market share
Air conditioners see dynamic growth due to multifunctionality
Consumers prioritise energy efficiency and smart technology
Smart and AI-powered features reshape product design
Innovation drives growth in key subcategories
BSH and Groupe SEB lead market with diverse portfolios
Emerging players and innovation drive market dynamics
Appliance and electronics specialists lead distribution channel
E-commerce grows rapidly with competitive pricing and convenience
Innovation fuels market expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!