COMPETITIVE LANDSCAPE
LG and Samsung maintain the lead through innovation
The air conditioners market in South Africa is relatively fragmented, with multiple brands competing for market share. In 2025, the top manufacturers by retail volume share were LG Electronics SA (Pty) Ltd with 22%, Samsung Electronics SA (Pty) Ltd with 15%, Kenwood Home Appliances (Pty) Ltd with 10%, Defy Appliances (Pty) Ltd with 6%, and Hisense SS (Pty) Ltd with 5%.
Stable market with no notable mergers or acquisitions
The air conditioners market in South Africa remained relatively stable in terms of mergers and acquisitions in 2025, with no notable changes reported. No significant mergers or acquisitions occurred in 2025 and none were anticipated in 2026.
LG’s DualCool model features advanced inverter technology
The LG DualCool 12k BTU Wi-Fi-enabled Midwall Inverter air conditioner features advanced inverter technology that ensures efficient cooling and heating while minimising energy consumption. Its smart capabilities, such as remote app control, energy monitoring and compatibility with solar setups, resonated strongly with urban homeowners seeking intelligent, eco-conscious appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in South Africa - Category analysis
KEY DATA FINDINGS
Increasing demand for portable room air conditioners and split air conditioners
Eco-friendly solutions drive growth in South Africa’s air conditioners market
Cape Climate leads the charge in sustainable air conditioning
South African air conditioners market being driven by sustainability and technology
Sustainable and smart solutions to drive future growth
Split air conditioners to remain largest category
Business impact of sustainability and smart technology
LG and Samsung maintain the lead through innovation
Stable market with no notable mergers or acquisitions
LG’s DualCool model features advanced inverter technology
Offline retail dominates air conditioner sales through specialists
E-commerce growth driven by Amazon and local players
No new retail concepts or collaborations emerge in 2026
Sustainability drives innovation in product design and functionality
Daikin showcases high-efficiency inverter air conditioners at TICAD9
Innovation in air conditioners drives business growth and competitiveness
Consumer Appliances in South Africa - Industry Overview
Smart technology, energy-efficient products and rising urbanisation to drive sales
Positive growth driven by shifting consumer preferences
Inverter technology helps drive continued growth in refrigeration appliances
Dishwashers growth driven by middle-class expansion
Smart technology and energy efficiency drive growth
Refrigeration appliances will remain the largest category in value terms
Fastest growth expected in robotic vacuum cleaners and air fryers
Home of Living Brands and Defy Appliances lead the market
No significant mergers or acquisitions in 2025
Hypermarkets and non-grocery retailers dominate consumer appliance sales
E-commerce gains traction with competitive pricing and convenience
No new retail brands or concepts expected to emerge in 2026
Smart and AI-powered features reshape appliance functionality
Beko Energyspin washing machine sets new efficiency standard
DNA Dual Air Fryer Oven offers multi-drawer cooking convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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