COMPETITIVE LANDSCAPE
Midea and Samsung strengthen through direct-to-consumer sales
The competitive landscape of air conditioners in Chile was moderately concentrated in 2025. Midea was the leading brand with a 29% retail volume share, followed by TCL (Radio Victoria TCL Chile SpA) and Samsung, each with an 8% share.
Competitive strategies are evolving
The growth of Asian brands and the shift towards direct-to-consumer sales present opportunities for businesses to adapt their strategies. Companies can focus on differentiating their products through innovative features and designs, as seen with Samsung's renewed product line.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Chile - Category analysis
KEY DATA FINDINGS
Air conditioners continues to develop and grow in Chile
Asian brands and socioeconomic factors add dynamism to air conditioners in Chile
Split air conditioners enjoy strong demand as more modern and efficient options
Technological advancements shape market dynamics
Response to demand trends based on price segmentation
Split technology to shape the category
Technological advancements to continue to drive consumer preferences
Midea and Samsung strengthen through direct-to-consumer sales
Competitive strategies are evolving
Retail offline dominates despite popularity and development of retail e-commerce
Midea sidesteps traditional retailing to gain a competitive edge
Consumer Appliances in Chile - Industry Overview
Consumer appliances in Chile shows resilience and dynamism
Strong competition and new entrants foster development and growth
Refrigeration appliances benefit from essential positioning while dishwashers are trending
Home HVAC products see the fastest retail value sales growth
Chilean households to use improving budgets to purchase key household appliances
Segmented consumer focus to drive the product offer
Key trends shaping performance
Midea's growth and SharkNinja’s entry disrupt the competitive landscape in Chile
Dynamic brand activity in small appliances
Retail offline continues to dominate distribution in a changing landscape
Retail e-commerce gains traction with competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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