COMPETITIVE LANDSCAPE
Leading brands maintain dominance through competitive pricing
The air conditioners market in Greece is moderately concentrated, with the top two brands, Gedsa GE Dimitriou SA and Inventor AG SA, holding a combined share of 43% in 2025. Gedsa GE Dimitriou SA leads with a 26% share, followed by Inventor AG SA with 16%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Greece - Category analysis
KEY DATA FINDINGS
Air conditioners benefit from climate change
Climate change boosts air conditioner sales
Sustainability drives value sales growth
Smart features become standard in air conditioners
Greece air conditioners market to grow steadily
Split air conditioners to remain dominant
Sustainability drives premiumisation and growth
Leading brands maintain dominance through competitive pricing
Specialist retailers dominate air conditioner sales
E-commerce plays a limited but growing role
Consumer Appliances in Greece - Industry Overview
Modest rebound reflects healthy demand for consumer appliances
Strong housing market fuels demand for consumer appliances
Energy efficiency drives sales despite economic pressures
Health and wellness trend shapes
Robust housing market will provide growth stimulus
Energy efficiency and smart technology will drive premiumisation
Health-focused living with also shape purchases
Leading players maintain dominance supported by premiumisation
Appliances and electronics specialists lead distribution
E-commerce continues to shape retail landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!