COMPETITIVE LANDSCAPE
Haier maintains lead as share shifts occur
Air conditioners in Spain became increasingly fragmented over the review period, with Haier AC España Trading SL reinforcing its leadership position. The company’s retail volume share stood at 16% in 2025, down from 27% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Spain - Category analysis
KEY DATA FINDINGS
Energy efficiency and innovation in smart technologies boost air conditioner sales
Energy efficiency and cost savings drive demand for air conditioners in Spain
Anticipated rising utility costs drive innovation in energy-efficient products
Multifunctionality and AI innovation boost sales of split air conditioners
Consumers expected to prioritise energy efficiency and smart technologies
Private label anticipated to diversify competitive landscape
AI innovation and appliance-as-a-service approaches set to support circular economy goals
Haier maintains lead as share shifts occur
Appliances and electronics specialists dominates distribution
TCL launches new air conditioner that exemplifies multifunctional design
Consumer Appliances in Spain - Industry Overview
Housing market rebound and home renovations boost consumer appliances sales
Housing rebound and demand for energy-efficient products boost appliance sales
Home laundry appliances experiences strong growth, while Electrolux exemplifies AI innovation
Bosch drives sustainability with AI-powered climate control
Manufacturers are expected to prioritise sustainability and energy efficiency
Heat pumps set to experience strong growth, driven by energy efficiency and AI integration
Premiumisation is set to drive sales in small appliances
While major players retail their lead, challengers gain traction
Direct-to-consumer strategies and innovation shape landscape
Offline retailers remain dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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