COMPETITIVE LANDSCAPE
Mitsubishi and Panasonic lead with innovative split air conditioners
The air conditioners market in Sweden remained fairly concentrated in 2025, with Mitsubishi Electric Europe SpA holding 26% market share and Panasonic Nordic AB holding 19%. Both brands hold prominent positions in split air conditioners, allowing them to capitalise on this positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Sweden - Category analysis
KEY DATA FINDINGS
Weak household sentiment drives sales decline, despite government renovation incentives
Climate-driven demand limits sales decline
Energy-efficient models adapted for Nordic climate gain traction
Smart technology integration enhances appliance value
Rising penetration rate and climate factors expected to sustain modest growth
Compact design appliances poised to gain importance as Swedish single and two-person households grow
Design innovation expected to emphasise appliances that enhance personalised interiors
Mitsubishi and Panasonic lead with innovative split air conditioners
Specialist retailers leverage omnichannel strategies for growth
Manufacturers enhance offerings with multi-functionality and compact designs
Consumer Appliances in Sweden - Industry Overview
Economic caution drives volume decline amid sustainability surge and government support
Households delay purchases amid economic unease and high price sensitivity
Convenience and customisation priorities shape product innovation in Sweden
Segmented consumer focus intensifies as economic pressures deepen
Volume sales set to decline as sustainability and energy efficiency concerns reshape demand
Manufacturers expected to shift towards service-based offerings and connectivity innovation
Design personalisation is set to become a key differentiator
Leading global brands maintain lead despite minor share shifts
Dreame brand gains traction in robotic vacuum cleaners
Appliances and electronics specialists and e-commerce dominate sales
Omnichannel strategies reshape the role of physical stores
Smart and AI-powered appliances enhance functionality and sustainability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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