COMPETITIVE LANDSCAPE
Leading players maintain dominance through innovation and marketing
Air conditioners in Vietnam remained moderately concentrated in 2025, with the top three companies together accounting for nearly half of retail volume sales. In 2025, Panasonic Vietnam Co Ltd retained its lead with a 24% retail volume share, followed by Viet Kim JSC (Daikin) at 15%, and Casper Vietnam JSC at 10%.
Portfolio expansion, promotions, and greater retail visibility drive the continued rise of Casper
Casper is a relatively new player in the Vietnamese landscape, but its strong partnership with major retailer Ði?n Máy Xanh has helped drive its sales and growth, especially in the low- to mid-range segments. In 2025, Casper expanded its portfolio by introducing upper-mid-range models, including inverter air conditioners with AI-powered cooling.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Vietnam - Category analysis
KEY DATA FINDINGS
Rising demand for smart and energy-efficient air conditioners
Rural demand and innovation drive growth, with premiumisation reshaping the landscape
More consumers turn to energy-efficient air conditioners as electricity costs rise
Smart and AI-powered air conditioners gain traction amongst affluent consumers
Rural demand and innovation to drive sales growth in the forecast period
Energy-efficient air conditioners to continue expanding as government intensifies scrutiny
AI-powered features to increasingly target health-conscious consumers
Leading players maintain dominance through innovation and marketing
Portfolio expansion, promotions, and greater retail visibility drive the continued rise of Casper
Appliances and electronics specialists still dominates, despite the rise of retail e-commerce
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances benefits from rising urbanisation and higher disposable incomes
Rising incomes and urbanisation drive growth for consumer appliances
Smart and AI-powered technologies transform appliance functionality
Demand for energy efficiency boosts sales of sustainable consumer appliances
Influencer marketing and social media drive growth for consumer appliances
Rising incomes and urbanisation set to fuel growth in consumer appliances
Appliances and electronics specialists to maintain lead despite rise in e-commerce
Convenience, wellness and sustainability to shape future demand for smart appliances
Panasonic and Philips lead, but local and other international players impact share dynamics
Appliances and electronics specialists dominates offline sales with a wide product range
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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