COMPETITIVE LANDSCAPE
Leading local players maintain dominance through innovation
The air conditioners market in Argentina remains concentrated, with the top two brands, Philco and BGH, maintaining their lead in 2025. Philco, owned by New San, continues to lead, holding a 22% share in 2025, while BGH, owned by BGH SA, remained in second place, holding a 16% share.
Growing demand for energy-efficient products offers opportunities
The air conditioners market in Argentina is expected to continue growing, driven by increasing demand for energy-efficient products. The reduction of state utility subsidies has led to a substantial increase in consumers’ electricity and natural gas bills, making energy-efficient devices more appealing.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Argentina - Category analysis
KEY DATA FINDINGS
Increased disposable income and a focus on energy efficiency help drive air conditioners growth
New San drives sales growth with innovative air purifying split air conditioners
Split air conditioners dominate sales due to energy efficiency
Dynamic growth in sales driven by consumer demand for efficiency
Energy efficiency to drive future sales and sustainability
Split air conditioners to remain dominant, window air conditioners will remain a niche
Main trends shaping the future of air conditioners include rising temperatures
Leading local players maintain dominance through innovation
Growing demand for energy-efficient products offers opportunities
Appliances and electronics specialists drive offline sales
E-commerce gains traction with competitive pricing and convenience
Emerging trends and future outlook
Manufacturers innovate with multi-functionality and energy efficiency
Consumer Appliances in Argentina - Industry Overview
Search for energy-efficient devices and rising disposable incomes help drive growth
Energy efficiency drives sales growth through financing options
Dynamism coming from consumers looking for energy-efficient models
Key trends and future outlook
Strong growth driven by energy efficiency and financing
Home laundry appliances and refrigeration appliances lead growth
Air fryers and robotic vacuum cleaners drive innovation
Local production and imports shape competitive landscape
Opportunities arise from energy efficiency and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with brand-owned platforms
No new retail concepts emerge in 2026
Bosch and Samsung drive innovation with advanced features
Innovation in home laundry and large cooking appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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