COMPETITIVE LANDSCAPE
Leader Cool4U continues to gain share
Cool4U and Planning & Trading sustained a significant share of 31% and 18%, respectively, in 2025. Cool4u extended its lead over the review period, increasing its share from 25% in 2020, due to a strong focus on technological innovations, convenient features, and regular price discounts.
New entrants challenge established players with eco-friendly offerings
Several emerging companies entered the air conditioners market in 2025, capitalising on strong demand and ongoing government incentives. New entrants included Comtrade Distribution with its Tesla brand, Soós és Társa with Kaisai and Auratsu brands, and Gorenje Hungary with Hisense.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Hungary - Category analysis
KEY DATA FINDINGS
Government incentives drive strong growth in 2025
Government support sustains growth despite economic headwinds
Split air conditioners dominate the Hungarian market
Energy efficiency and smart technology shape consumer preferences
Government programme phase-out and rising temperatures drive uncertainty
Sustainability and technology to drive future success
Leader Cool4U continues to gain share
New entrants challenge established players with eco-friendly offerings
Appliances and electronics specialists drive sales through expertise
Retail e-commerce gains traction with convenient shopping options
Consumer Appliances in Hungary - Industry Overview
Innovation sustains growth amid persistent consumer caution
Modest volume growth amid economic recovery and consumer caution
Home laundry appliances lead volume sales as consumers seek space-saving solutions
Sustainability and energy efficiency drive purchasing decisions
Consumer appliances market to see moderate growth driven by innovation
AI-driven personalisation forecast to transform user experiences across categories
Health and wellness features to drive growth in cooking appliances
Market concentration remains stable as leading players maintain positions
Appliances and electronics specialists lead despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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