COMPETITIVE LANDSCAPE
Leading brands maintain dominance through innovation and distribution
The competitive landscape of air conditioners in Singapore remains concentrated, with the top brands maintaining their dominance. In 2025, Daikin Airconditioning (S) Pte Ltd led the category with a 24% retail volume share, followed by Mitsubishi Electric Asia Pte Ltd with 20%, and Panasonic Asia Pacific Pte Ltd with 17%.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Singapore - Category analysis
KEY DATA FINDINGS
Category growth driven by energy efficiency and replacement sales
Stricter energy standards drive demand for eco-friendly solutions
Split air conditioners dominate demand in Singapore
PRISM+ Zero aims to offer affordable smart technology
Energy efficiency will remain a major concern for local consumers
Smart features to shape business strategies
Leading brands maintain dominance through innovation and distribution
Appliances and electronics specialists drive sales through installation and aftersales support
Consumer Appliances in Singapore - Industry Overview
Unlocking growth in consumer appliances with innovation and smart strategies
Growth of consumer appliances driven by urban lifestyles and technology
Smart and AI-powered features become mainstream
Multifunctionality and compact design reshape appliance landscape
Solid growth to be driven by smart and energy-efficient appliances
Technological innovation to drive growth across the industry
Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
Leading companies maintain positions through breadth and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains ground, driven by convenience and competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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