COMPETITIVE LANDSCAPE
Daikin leads with energy-efficient and health-focused air conditioners
The competitive landscape of air conditioners is moderately concentrated, led by Daikin Industries Ltd and Mitsubishi Electric Australia, which hold 16% and 10% retail volume share, respectively. Daikin maintains its lead through a focus on energy efficiency, health-oriented solutions, and a strong specialist installer network, with models like the FTKF and ATKF series featuring advanced air filtration and humidity control.
Smart features offer control and energy savings
Smart and AI-powered features have become a key driver of product functionality in 2025, especially in mid- to high-tier segments of air conditioners. As consumers face rising energy costs and demand greater control over their indoor environments, the ability to monitor, automate, and personalise cooling and heating systems turns into a critical expectation.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Australia - Category analysis
KEY DATA FINDINGS
Premium features drive value growth, despite volume decline
Energy efficiency and smart features drive purchasing decisions
Premiumisation boosts high-efficiency split air conditioner sales
Sustainability and energy efficiency drive demand for advanced air conditioners
Rising household incomes support spending on premium models
Sustainability priorities to shape product development
Daikin leads with energy-efficient and health-focused air conditioners
Smart features offer control and energy savings
Specialists lead distribution of air conditioners with valued service and expertise
E-commerce growth driven by price transparency and convenience
Connectivity becomes standard in leading air conditioner models
Samsung’s WindFree model drives value with smart efficiency
Consumer Appliances in Australia - Industry Overview
How innovation and energy efficiency shape Australian consumer appliance choices
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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