COMPETITIVE LANDSCAPE
Company and brand leaders win sales thanks to ongoing innovation
The competitive landscape of air conditioners in Austria is moderately concentrated, with the top three brands holding a combined share of 42% in 2025. The leading companies maintained their positions, with Suntec Wellness GmbH with a 17% share, followed by Daikin Airconditioning Central Europe HandelsGmbH and LG Electronics Austria GmbH at 14% and 12%, respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Austria - Category analysis
KEY DATA FINDINGS
Eco-friendly models drive sales
Record-breaking heatwaves drive demand for cooling solutions
Innovative designs and eco-friendly solutions boost sales
Multi-functionality and compact designs boost portable air conditioners
AI-powered technology boosts energy efficiency and comfort
Consumers increasingly adopt air conditioners amid climate change
Air conditioners faces challenge in heat pumps
Company and brand leaders win sales thanks to ongoing innovation
Appliances and electronics specialists drive sales through expertise
Consumer Appliances in Austria - Industry Overview
Sustainability and multi-functionality aid market growth
Sustainability and smart features drive sales of major appliances
Sustainability drives innovation with energy-efficient appliances
Smart features become standard in high-end appliances
Heat pumps to see dynamic growth driven by eco-friendly climate control subsidies
Energy-efficient products and sustainability to drive consumer appliances growth
Established leaders remain dominant as smaller brands establish themselves
Specialist retailers lead consumer appliances sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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