COMPETITIVE LANDSCAPE
Midea and Samsung drive competitive shifts, while incumbents maintain their lead
Air conditioners in Italy is moderately concentrated, with the top players holding a combined share of 43%. In 2025, Midea Italia Srl held 19% of the retail volume share, followed by Olimpia Splendid Spa with 13% and Argoclima SpA with 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Italy - Category analysis
KEY DATA FINDINGS
Sustainable innovation amidst heatwaves drive air conditioner sales
Segmented consumer preferences provide competition for air conditioners in Italy
Limited installation services drive demand for portable room air conditioners
Renewable energy transition shapes air conditioner efficiency priorities
Affordable brands deliver comparable performance and broaden market access
Regulatory changes drive innovation and sustainability
Midea and Samsung drive competitive shifts, while incumbents maintain their lead
Appliances and electronics specialists remains the leading distribution channel
Hisense concept store creates immersive brand experience
Olimpia Splendid partners with Pininfarina to enhance air conditioner aesthetics
Consumer Appliances in Italy - Industry Overview
Innovation in multi-functionality and energy efficiency drive consumer appliances sales
Geopolitical uncertainty drives brands to rethink their supply chains
Multi-functionality drives sales in personal care accessories and air fryers
Introduction of the EU Green Directive boosts sales in heat pumps
Sales consumer appliances set to remain at low levels, due to the lack of government bonus
Presence of Asian brands set to drive consumer appliances’ competitive landscape
Beko and Oral-B drive market share shifts through innovation
Fnac-Darty’s acquisition and Roborock’s innovation reshape competitive dynamics
Appliances and electronics continue to hold leading channel sales
E-commerce gains regional traction and capitalises on special events
Midea embodies multi-functionality with the launch of its new air fryer
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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