COMPETITIVE LANDSCAPE
Daikin and Sharp lead through localisation and innovation
The air conditioners market in Indonesia is quite concentrated, with the top two players, Daikin and Sharp, holding significant shares. In 2025, Daikin maintained its leading position with a 17% share, while Sharp’s share was just under 17%.
New entrants shake up competitive dynamics with innovation
The air conditioners market in Indonesia saw the entry of two new brands in 2025, Xiaomi and Comfee, which is expected to shake up the competitive dynamics. Xiaomi entered the market with its Mijia split unit, positioning it as a smart, value-priced inverter with strong efficiency and app control integration.
Midea’s Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
Midea’s Split Inverter Series with 1/2 PK capacity is claimed to have one of the lowest energy consumption rates of just 385 watts. It includes an iECO mode feature that can keep the appliance running for eight hours using only 1.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Indonesia - Category analysis
KEY DATA FINDINGS
Competitive landscape becoming increasingly dynamic with the entry of new brands and e-commerce growth
Slowing sales growth despite favourable trends
Split air conditioners remain dominant
Midea and Daikin drive sales with innovative features
Manufacturers prioritise energy efficiency and local needs
Split air conditioners maintain dominance, portable units grow
Innovation and localisation drive business growth
Daikin and Sharp lead through localisation and innovation
New entrants shake up competitive dynamics with innovation
Midea’s Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
Appliances and electronics specialists drive offline sales
Brand stores gain popularity with comprehensive customer experience
Retail e-commerce gains traction with competitive pricing and convenience
Energy efficiency and localisation drive innovation
New entrants and localised strategies boost competition
E-commerce gains traction with competitive pricing
Consumer Appliances in Indonesia - Industry Overview
Small appliances driving positive growth in the overall consumer appliances market
Sluggish major appliances sales contrast with small appliances growth
Refrigeration appliances leads value sales, driven by health features
Influencers and social media drive sales of affordable appliances
Energy efficiency driving growth in consumer appliances
Refrigeration appliances to remain largest category in value terms
Energy efficiency, affordability and localisation shaping the future of consumer appliances
Miyako and Sharp lead the market with their affordable premium offerings
Merger and acquisition activity reshaping competitive dynamics
Midea’s Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
Appliances and electronics specialists lead offline sales
E-commerce gains traction as a major distribution channel
No new retail brands or concepts expected to emerge in 2026
Sustainability and energy efficiency driving innovation
Influencers and social media shape consumer behaviour
Health and wellness features gain traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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