COMPETITIVE LANDSCAPE
Mitsubishi and Panasonic dominate split air conditioners
The air conditioners market in Norway is concentrated, with the top two manufacturers, Mitsubishi Electric Europe BV Norwegian Branch and Panasonic Marketing Europe GmbH, holding a significant share of the market. In 2025, Mitsubishi led with a 33% volume share, while Panasonic held a 30% share.
No significant mergers or new launches expected
There were no notable mergers or acquisitions in 2025, and none are anticipated in 2026. There were no significant changes in the competitive landscape, while there were no notable or innovative product launches from late 2025 or planned for 2026 which might have a big impact on the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in Norway - Category analysis
KEY DATA FINDINGS
Focus on energy efficiency drives sales of air conditioners in 2025
Households prioritise energy efficiency and long-term value
Split air conditioners dominate sales due to greater efficiency
Energy efficiency and compact, multi-functional designs draw interest from consumers
Household preferences set to drive demand for stylish and efficient air conditioners
The shift towards smaller homes expected to inform product design
Sustainability and design drive future growth and development
Mitsubishi and Panasonic dominate split air conditioners
No significant mergers or new launches expected
Appliances and electronics specialists key to sales while e-commerce makes inroads
Retail e-commerce drives growth with omnichannel retailing
No new retail concepts expected to emerge in 2026
Philips and LG drive innovation with multi-functional and smart designs
Mitsubishi boosts energy efficiency with eco-friendly refrigerant
Consumer Appliances in Norway - Industry Overview
Challenging economic environment continues to put pressure on sales in 2025
Low confidence and economic uncertainty limits sales growth in consumer appliances
Sales of refrigeration appliances driven by high penetration and replacement needs
Sustainability and price sensitivity shape consumer behaviour
Consumer appliances market set for gradual recovery but challenges remain
Demand for refrigeration appliances set to remain stable
Sustainability and intelligent technology to drive innovation
Established brands maintain lead through trust and innovation
Opportunities arise for new entrants and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with omnichannel retailing
No new retail brands or concepts expected to emerge in 2026
Sustainability drives innovation in appliance design
Smart and AI-powered technology enhances appliance functionality
Multi-functionality and compact design drive consumer preference
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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