COMPETITIVE LANDSCAPE
PVG Nederland and Euromac BV lead with multifunctional offerings
The air conditioners landscape in the Netherlands is highly concentrated, charactered by a mix of local and international players. In 2025, PVG Nederland maintained its lead with 20% volume share, followed by Euromac BV with 18% and Midea Nederland BV with 14%.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Conditioners industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Conditioners industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Conditioners in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Conditioners in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Air Conditioners in the Netherlands - Category analysis
KEY DATA FINDINGS
Consumer demand for multifunctional and energy-efficient solutions
Multifunctional and compact design boost growth through split air and portable conditioners
Eco-friendly climate control gains prominence among Dutch households
Persistent heatwaves increases demand for customisable cooling solutions
Smart and AI innovation to assist future volume growth
Climate change to influence purchasing decisions and manufacturer innovation
PVG Nederland and Euromac BV lead with multifunctional offerings
Appliances and electronics specialists drive offline sales
Consumer Appliances in the Netherlands - Industry Overview
KEY DATA FINDINGS
Premiumisation and sustainability key to industry success
Repair culture and sustainability shift purchasing behaviour and drive volume growth
Multifunctionality and compact design gain traction among urban households
Innovation fuels premiumisation
Consumers to continue driving demand for multifunctional appliances
Sustainability and eco-friendly climate control to boost heat pumps
Premiumisation and smart technology to shape industry developments
Philips, Bosch and Tefal lead consumer appliance landscape
Appliances and electronics specialists drive offline sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Air Conditioners
- Portable Room Air Conditioners
- Split Air Conditioners
- Window Air Conditioners
Air Conditioners
This category includes portable room air conditioners, split air conditioners and window air conditioners.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Conditioners research and analysis database.
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