COMPETITIVE LANDSCAPE
McDonald’s leads non-standalone locations despite slower momentum
McDonald’s led non-standalone locations in France in 2025 by foodservice value share. The brand remains part of a wider top tier of consumer foodservice players across locations, alongside Burger King, Marie Blachère and KFC.
Groupe Bertrand strengthens standalone reach through scale and portfolio breadth
Groupe Bertrand ranked among the leading players in standalone locations in 2025 by value share, reflecting both its brand portfolio and ability to execute expansion at scale. Within cafés/bars, Au Bureau led by value share in 2025, combining a pub-style atmosphere with food, entertainment and extended hours, supported by strong financial backing and ongoing digital updates.
Brand concentration increases, raising competitive pressure on independents
Across locations, competitive intensity is rising as leading chains extend networks and compress the space available for independent operators, particularly in high-traffic sites where rents and operating costs favour larger groups. The same operational capabilities that support growth in non-standalone locations, notably marketing scale, digital tools and strong supplier economics, also raise the competitive threshold for smaller operators in travel hubs, retail clusters and dense urban catchments.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice by Location industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Foodservice by Location industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice by Location in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice by Location in France?
- Which are the leading brands in Consumer Foodservice by Location in France?
- How are multinational and local operators competing and expanding in France?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice by Location in France?
- How is the Consumer Foodservice by Location industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice by Location in France? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice By Location in France - Category analysis
KEY DATA FINDINGS
Location mix shifts momentum towards travel-linked sites
Travel outperforms in 2025 as transport hubs regain footfall
Standalone expands slowly as spending caution persists
Retail locations keep momentum through value offers despite weak cafeteria footfall
Travel set to remain primary growth engine
Standalone should edge up outside city centres as population patterns shift
Retail improves gradually, but lodging remains the weakest outlook
McDonald’s leads non-standalone locations despite slower momentum
Groupe Bertrand strengthens standalone reach through scale and portfolio breadth
Brand concentration increases, raising competitive pressure on independents
Consumer Foodservice in France - Industry Overview
Pricing pressure reshapes the offer, while delivery-led models regain momentum
KEY DATA FINDINGS
Affordability shapes menus and operating models
Tourism supports value growth, but consumers remain hesitant
Delivery and to-go rise while value remains the constraint
Confidence remains fragile, keeping anticipated growth below average
Limited-service restaurants and street stalls/kiosks as best-positioned
Hybridisation, digitisation and dark kitchens to deepen competition
Sustainability and corporate social responsibility become both constraint and opportunity
McDonald’s stays number one, while Burger King raises marketing intensity
Value-led challengers scale rapidly in fried chicken and French tacos
Multi-brand groups expand, while grill specialists refresh concepts
Independent outlets face cost pressure, while chains recover faster
Independent limited-service restaurants remains the exception
DISCLAIMER
The following categories and subcategories are included:
Consumer Foodservice by Location
- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
Consumer Foodservice by Location
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks. Consumer foodservice by location breaks out each foodservice sector according to its location - leisure, lodging, retail, standalone, travel.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Foodservice by Location research and analysis database.
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