Select Country Report
COMPETITIVE LANDSCAPE
McDonald’s leads non-standalone locations by leveraging scale, convenience and captive footfall
McDonald’s Ireland Ltd continued to lead non-standalone consumer foodservice locations in Ireland in 2025, supported by its extensive presence across retail, travel and leisure environments. The brand’s strength in shopping centres, transport hubs and motorway service areas allowed it to consistently capture impulse and convenience-driven demand.
Supermac’s leads standalone locations through local relevance and destination-led dining
Supermac’s (Supermacs Ltd) remained the leading operator in standalone consumer foodservice locations in Ireland in 2025, benefiting from its deep local footprint and broad appeal across urban, suburban and regional areas. The brand’s strong presence in standalone roadside sites and town-centre locations allowed it to capture destination dining occasions as well as convenience-led visits, particularly outside major cities.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice by Location industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Foodservice by Location industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice by Location in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice by Location in Ireland?
- Which are the leading brands in Consumer Foodservice by Location in Ireland?
- How are multinational and local operators competing and expanding in Ireland?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice by Location in Ireland?
- How is the Consumer Foodservice by Location industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice by Location in Ireland? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice By Location in Ireland - Category analysis
KEY DATA FINDINGS
Standalone and non-standalone reinforce their complementary roles in 2025
Retail-led foodservice outperforms other non-standalone locations as shopping-linked consumption strengthens in 2025
Standalone foodservice value sales rise as destination dining and convenience formats regain momentum
Independents emphasise quality, freshness and customisation, while chains focus on operational efficiency and fulfilment integration
Retail to remain the most dynamic non-standalone location as foodservice aligns with experience-led shopping
Standalone foodservice value sales to rise as localised demand and convenience formats gain importance
Cost pressures challenge operators, while location flexibility creates new growth opportunities
Demographic shifts favour suburban, family-friendly and commuter-oriented locations
McDonald’s leads non-standalone locations by leveraging scale, convenience and captive footfall
Supermac’s leads standalone locations through local relevance and destination-led dining
Table 1 Consumer Foodservice by Location: Units/Outlets 2020-2025
Table 2 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
Table 3 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
Table 4 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
Table 5 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
Table 6 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
Table 7 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
Table 8 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
Table 9 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
Table 10 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
Table 11 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
Table 12 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
Table 13 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
Table 14 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
Table 15 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
Table 16 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
Table 17 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
Table 18 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
Table 19 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
Table 20 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
Table 21 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
Table 22 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
Table 23 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
Table 24 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
Table 25 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
Table 26 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
Table 27 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
Table 28 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
Table 29 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
Table 30 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
Table 31 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
Table 32 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
Table 33 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
Table 34 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
Table 35 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
Table 36 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
Table 37 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
Table 38 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
Table 39 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
Table 40 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
Table 41 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
Table 42 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
Table 43 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
Table 44 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
Table 45 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
Table 46 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
Table 47 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
Table 48 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
Table 49 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
Table 50 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
Table 51 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
Table 52 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
Table 53 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
Table 54 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
Table 55 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
Table 56 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
Table 57 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
Table 58 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
Table 59 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
Table 60 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
Table 61 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
Table 62 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
Table 63 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
Table 64 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
Table 65 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
Table 66 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
Table 67 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
Table 68 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
Table 69 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
Table 70 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
Table 71 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
Table 72 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030
Consumer Foodservice in Ireland - Industry Overview
Growth supported by digital convenience, sustainability, and evolving consumer priorities
KEY DATA FINDINGS
Inflation drives price sensitivity, shifting demand toward affordable foodservice formats
Digital ordering and delivery surge as consumers prioritise convenience and speed
Personalised experiences and loyalty programmes gain importance amid rising competition
Tourism recovery and tech adoption to fuel growth despite cost pressures
Automation and hybrid formats emerge as key strategies to tackle rising costs
Eco-friendly practices and ethical sourcing essential for long-term competitiveness
Affordable menus and digital engagement secure McDonald’s leadership
Tech-driven delivery and rapid expansion propel Apache Pizza as Ireland’s fastest-growing brand
Chains and independents innovate with health-focused menus and sustainability-led store formats
Chains thrive on tech and scale, while independents battle cost and delivery challenges
Digital tools and eco-friendly practices redefine innovation
Table 73 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 74 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
Table 75 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
Table 76 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
Table 77 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
Table 78 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
Table 79 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
Table 80 Sales in Consumer Foodservice by Fulfilment: % Foodservice Value 2020-2025
Table 81 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
Table 82 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
Table 83 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
Table 84 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
Table 85 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030
DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Consumer Foodservice by Location
- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
Consumer Foodservice by Location
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks. Consumer foodservice by location breaks out each foodservice sector according to its location - leisure, lodging, retail, standalone, travel.
See all of our definitions
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This report originates from Passport, our Consumer Foodservice by Location research and analysis database.
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