COMPETITIVE LANDSCAPE
Mixed environment for convenience stores amid challenges
Retail and travel foodservice in the US are increasingly capturing demand as consumers move from standalone limited-service providers. Chained convenience store leaders, such as Wawa and Sheetz, are spearheading this shift by leveraging their proprietary made-to-order meal models to cultivate intense brand loyalty.
Standalone foodservice increasingly turns to the digital realm to drive foot traffic
Standalone foodservice saw solid value growth in the US in 2025, and this is expected to continue. While physical expansion remains a key driver, the competitive landscape is intensifying as third-party delivery and pre-ordering apps multiply consumer choice.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice by Location industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Foodservice by Location industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice by Location in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice by Location in USA?
- Which are the leading brands in Consumer Foodservice by Location in USA?
- How are multinational and local operators competing and expanding in USA?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice by Location in USA?
- How is the Consumer Foodservice by Location industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice by Location in USA? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice By Location in the US - Category analysis
KEY DATA FINDINGS
Digital integration and growth in leisure locations: Leading the next wave of foodservice growth
Leisure locations continue to see food and beverage sales grow rapidly
Standalone remains dominant, but other locations present a challenge
"Eat-in delivery" model is increasingly evident
Eating on-the-go continues to improve, but so too does the level of bifurcation
Standalone foodservice will continue to lean into the value of convenience
US consumer foodservice faces an uncertain future, but one with increased variety
International cuisine will remain in focus between immigration policy and the forthcoming World Cup
Mixed environment for convenience stores amid challenges
Standalone foodservice increasingly turns to the digital realm to drive foot traffic
Consumer Foodservice in the US - Industry Overview
Macroeconomic and policy disruptions reshape consumer foodservice
KEY DATA FINDINGS
Navigating operational volatility and the premiumisation of value
Brands adapt to capture value-conscious diners demanding convenience
Loyalty programmes and experiences connect with customers in a price-sensitive world
Challenges abound, but US consumers still love to eat
The legacy of GLP-1
Sustainability and health policy shifts
The golden arches remain important in consumer foodservice in the US
Dutch Bros continues to see the winds blow in its favour
K-Brands and beyond continue to push experiential dining in the US market
Chained and independent operators continue to face bankruptcy and closures
Delivery is automating to try and overcome human sentiment about delivery fees
DISCLAIMER
The following categories and subcategories are included:
Consumer Foodservice by Location
- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
Consumer Foodservice by Location
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks. Consumer foodservice by location breaks out each foodservice sector according to its location - leisure, lodging, retail, standalone, travel.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Foodservice by Location research and analysis database.
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