COMPETITIVE LANDSCAPE
Zabka remains the top player in non-standalone locations
Zabka Polska was the top company in non-standalone locations by value in 2025. This was due to its commanding lead in convenience stores limited-service restaurants, where it operates more than 10,000 outlets offering an extensive and competitively priced selection of hot and cold ready-to-eat foods and beverages.
McDonald's still the leading company in standalone locations
McDonald's Polska remained the leading player in standalone locations in value terms in 2025. The company has long dominated chained burger limited-service restaurants thanks to its nationwide presence, strong brand recognition and highly effective franchise model.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice by Location industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Foodservice by Location industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice by Location in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice by Location in Poland?
- Which are the leading brands in Consumer Foodservice by Location in Poland?
- How are multinational and local operators competing and expanding in Poland?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice by Location in Poland?
- How is the Consumer Foodservice by Location industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice by Location in Poland? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice By Location in Poland - Category analysis
KEY DATA FINDINGS
Supply of available locations improves but rental costs remain elevated
Travel and retail categories are the strongest performers in value growth terms
Standalone category continues to dominate
Pricing, convenience and quality are key battlegrounds in all locations
Consumer foodservice through travel predicted to grow fastest in value terms
Operators in all locations will continue to face cost challenges
Demographic trends set to gain influence over location strategies
Zabka remains the top player in non-standalone locations
McDonald's still the leading company in standalone locations
Consumer Foodservice in Poland - Industry Overview
Market continues to expand at a robust pace
KEY DATA FINDINGS
Rates of growth in value sales, transactions and outlet numbers slow moderately
Menu innovation, customer experiences and fulfilment are key points of competition
Investment in and engagement with loyalty programmes remain high
Outlook for consumer foodservice is broadly favourable
Digitalisation and automation set to become more visible across the market
Sustainability concerns will continue to shape company strategies
McDonald's maintains market lead in value sales terms
Rex Concepts is the most dynamic performer overall
AmRest expands Starbucks chain into smaller cities
Independents continue to dominate consumer foodservice in Poland
Adoption of digital tools is strongest among chains
DISCLAIMER
The following categories and subcategories are included:
Consumer Foodservice by Location
- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
Consumer Foodservice by Location
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks. Consumer foodservice by location breaks out each foodservice sector according to its location - leisure, lodging, retail, standalone, travel.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Foodservice by Location research and analysis database.
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