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PROSPECTS AND OPPORTUNITIES
Urban centres are expected to drive growth while secondary cities and tourist hubs offer potential
Urban centres will remain the drivers of foodservice growth across the forecast period, while secondary cities and tourist destinations present promising opportunities for expansion. Operators are advised to focus on transport hubs, retail precincts, and university campuses to develop outlets and enhance brand visibility.
Tourism expansion is set to support the development of travel and lodging locations
Tourism is a major industry in Morocco and the government has a clear strategy to expand its tourism economy in the forecast period. Morocco is to co-host the FIFA World Cup 2030 with Portugal and Spain and the country is keen to use this event to grow its inbound tourism numbers, both in the run up to the event and afterwards.
The lacklustre real estate market may support new restaurant developments in Morocco
The recent slowdown in Morocco’s real estate market could lead to more affordable rental and purchase options for new and existing restaurants seeking prime locations. With rental costs easing, there is potential for increased outlet openings or relocations to more favourable sites.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice by Location industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Foodservice by Location industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice by Location in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice by Location in Morocco?
- Which are the leading brands in Consumer Foodservice by Location in Morocco?
- How are multinational and local operators competing and expanding in Morocco?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice by Location in Morocco?
- How is the Consumer Foodservice by Location industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice by Location in Morocco? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice By Location in Morocco - Category analysis
KEY DATA FINDINGS
Urban centres and shopping centres continue to drive growth for consumer foodservice
Location-based competition sharpens as operators seek strategic positionings
Affordable foodservice options are required to meet needs of locals in Morocco
Urban centres are expected to drive growth while secondary cities and tourist hubs offer potential
Tourism expansion is set to support the development of travel and lodging locations
The lacklustre real estate market may support new restaurant developments in Morocco
Table 1 Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 2 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 3 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 4 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 5 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 6 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 7 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 8 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 9 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 10 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 11 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 12 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 13 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 14 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 15 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 16 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 17 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 18 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 19 Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 20 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 21 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 22 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 23 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 24 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 25 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 26 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 27 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 28 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 29 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 30 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 31 Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 32 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 33 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 34 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 35 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 36 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
Table 37 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
Table 38 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
Table 39 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
Table 40 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
Table 41 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
Table 42 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
Table 43 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
Table 44 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
Table 45 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
Table 46 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
Table 47 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
Table 48 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
Table 49 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
Table 50 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
Table 51 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
Table 52 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
Table 53 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
Table 54 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
Table 55 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
Table 56 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
Table 57 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
Table 58 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
Table 59 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
Table 60 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
Table 61 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
Table 62 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
Table 63 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
Table 64 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
Table 65 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
Table 66 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
Table 67 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
Table 68 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
Table 69 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
Table 70 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
Table 71 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
Table 72 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029
Consumer Foodservice in Morocco - Industry Overview
Consumer foodservice in 2024: The big picture
2024 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
Table 73 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 74 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
Table 75 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
Table 76 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
Table 77 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
Table 78 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
Table 79 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
Table 80 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
Table 81 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
Table 82 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
Table 83 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
Table 84 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
Table 85 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029
DISCLAIMER
Summary 1 Research Sources
The following categories and subcategories are included:
Consumer Foodservice by Location
- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
Consumer Foodservice by Location
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks. Consumer foodservice by location breaks out each foodservice sector according to its location - leisure, lodging, retail, standalone, travel.
See all of our definitions
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This report originates from Passport, our Consumer Foodservice by Location research and analysis database.
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