COMPETITIVE LANDSCAPE
McDonald’s remains one of the leaders in non-standalone
McDonald's remains the largest entity in the foodservice industry and is a key operator in non-standalone locations. In recent years, growth in the overall number of outlets has been modest; some older, less profitable units have closed, while new sites have opened.
Domino’s Pizza and New York Pizza are significant players in standalone locations
Domino’s Pizza and New York Pizza are among the leading brands in standalone consumer foodservice. While these companies also operate in non-standalone locations, their primary focus on take-away and home delivery influences their strategic placement near residential areas to maximise accessibility for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Foodservice by Location industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Foodservice by Location industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Foodservice by Location in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Foodservice by Location in Netherlands?
- Which are the leading brands in Consumer Foodservice by Location in Netherlands?
- How are multinational and local operators competing and expanding in Netherlands?
- How are consumer lifestyle trends and eating habits shaping Consumer Foodservice by Location in Netherlands?
- How is the Consumer Foodservice by Location industry adapting to a post-COVID-19 market environment? Where are the opportunities amidst the challenges?
- How significant are health considerations in shaping the future of Consumer Foodservice by Location in Netherlands? Which of these trends hold the greatest potential demand?
- Where is future growth expected to be most dynamic?
Consumer Foodservice By Location in the Netherlands - Category analysis
KEY DATA FINDINGS
Travel and leisure-driven foodservice fuels growth in the Netherlands
Foodservice through travel outpaces lodging, boosted by tourism recovery and social media influence
Consumers look for special food experiences during travel and leisure time
On-the-go consumption offers different locations new opportunities
Operators of travel-related locations will invest in new locations for foodservice outlets
Standalone consumer foodservice will likely see average growth
VAT increase in 2026 could limit the growth of lodging, leisure and travel locations
Ageing population more likely to spend money on travel and leisure
McDonald’s remains one of the leaders in non-standalone
Domino’s Pizza and New York Pizza are significant players in standalone locations
Consumer Foodservice in the Netherlands - Industry Overview
Mixed picture for consumer foodservice in 2025
KEY DATA FINDINGS
Foodservice faces further rise in costs in 2025
Growth of delivery and takeaway under pressure
McDonald's launches new AI feature which creates unique family story
Evolving habits will benefit foodservice in the years ahead
Technology will help reward and attract new and returning customers
Technology will help to streamline operations and make it more sustainable
McDonald’s leads in a competitive field
Domestic player Wakuli enjoys growth
Aggressive expansion of outlets for Johnny's Burger Co
Chains outperform independents in 2025
Convenience set to drive transformation and growth in Dutch foodservice
DISCLAIMER
The following categories and subcategories are included:
Consumer Foodservice by Location
- Consumer Foodservice Through Standalone
- Consumer Foodservice Through Leisure
- Consumer Foodservice Through Retail
- Consumer Foodservice Through Lodging
- Consumer Foodservice Through Travel
Consumer Foodservice by Location
Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks. Consumer foodservice by location breaks out each foodservice sector according to its location - leisure, lodging, retail, standalone, travel.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Foodservice by Location research and analysis database.
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