COMPETITIVE LANDSCAPE
German manufacturers maintain their leading positions
Heat pumps in Germany is quite competitive and only moderately concentrated, with the top three players together holding a 0% share of retail volume sales in 2025. In this year, Viessmann Holding International GmbH led with a 17% share, followed by Bosch Thermotechnik GmbH with 13%, Stiebel Eltron GmbH & Co KG with 10%, and Vaillant Deutschland GmbH & Co KG with 7%.
Emerging players and future prospects
Enpal, a leading German greentech company, is a growing provider of heat pumps in Germany. It offers integrated, intelligent residential heat pumps designed for high efficiency (A+++) and seamless integration with its solar and battery storage systems.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in Germany - Category analysis
KEY DATA FINDINGS
Government backing for sustainable technologies and rising incomes drive dynamism
Vaillant drives eco-friendly climate control with new heat pumps
Air to water heat pumps dominates sales with government backing
Policy stability crucial for long-term sustainable growth
Sustainable growth set to be driven by government support and eco-friendly climate control
Air to water heat pumps expected to maintain dominance
Policy stability and communication to shape the category
German manufacturers maintain their leading positions
Emerging players and future prospects
Specialist retailers and installers drive sales, while retail e-commerce sees growth
Emerging collaborations enhance eco-friendly offerings
Retail e-commerce expected to gain traction
Consumer Appliances in Germany - Industry Overview
Low volume increase, while premiumisation and technology drive higher value growth
Premium features drive value growth despite muted volume increase
Smart and AI-powered consumer appliances increasingly favoured
Consumers seek multifunctional, compact products to save space and offer convenience
Premiumisation expected to drive growth
Dynamism for heat pumps due to energy efficiency and cost savings
Smart technologies and multifunctionality to shape the future
Leading manufacturers maintain strength through innovation and distribution
SharkNinja raises the competition, and opportunities remain
Appliances and electronics specialists leads offline sales with premium offerings
The rise of retail e-commerce and further prospects for omnichannel retailing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!