COMPETITIVE LANDSCAPE
Daikin and Mitsubishi maintain lead with innovative solutions
The heat pumps market in Portugal is moderately concentrated, with the top players holding significant shares. In 2025, Daikin Air Conditioning Portugal SA led the market with a 15% volume share, followed by Mitsubishi Electric BV Sucursal Portugal with an 11% share.
No significant mergers or acquisitions in 2025
There were no notable mergers or acquisitions affecting the heat pumps market in Portugal in 2025, and none are anticipated in 2026. The market is expected to continue growing, driven by legislative support and increasing consumer awareness about energy efficiency and environmental sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in Portugal - Category analysis
KEY DATA FINDINGS
Energy efficiency and increasing consumer awareness benefits sales of heat pumps in 2025
Focus on energy efficiency fuels growth in heat pumps in 2025
Air to water heat pumps dominate sales
Legislative changes and increased consumer awareness drive market growth
New legislation pushes players to focus on sustainability
Air to water heat pumps set to maintain market dominance
Sustainability and legislation set to drive the adoption of heat pumps
Daikin and Mitsubishi maintain lead with innovative solutions
No significant mergers or acquisitions in 2025
Builder merchants and construction drive sales of heat pumps
E-commerce has limited impact on sales
Midea drives innovation with multifunctional heat pump solutions
Innovative products drive growth in a competitive landscape
Consumer Appliances in Portugal - Industry Overview
Premiumisation fuels value growth in the market despite lingering economic pressures
Sales of consumer appliances decline in 2025 due to economic pressures
Refrigeration appliances dominate market share with steady demand
Market focusing on new technology and sustainability
Slowing demand and technological advancements shape future sales
Refrigeration appliances remain largest subcategory with decline expected
Home HVAC set to be the most dynamic category driven by affordability and innovation
Midea and Dyson drive growth amidst market shifts
Strategic acquisitions and innovations reshape market
Appliances and electronics specialists lead offline sales
Construction and builder merchants drive growth
Retail e-commerce playing an increasingly significant role
Multi-functionality and compact design drive innovation
Sustainability and energy efficiency boosts sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
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