COMPETITIVE LANDSCAPE
Premium brands maintain lead as cheaper alternatives gain share
The heat pumps competitive landscape in Greece is becoming more fragmented in 2025. Leading companies in the market were LG Electronics Hellas SA with a 21% share, Daikin Hellas SA with a 19% share, and FG Europe SA with 13% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in Greece - Category analysis
KEY DATA FINDINGS
Positive housing market and sustainable benefits drive sales of heat pumps
Government subsidies and housing market drive sales growth
Energy efficiency and lower running costs drives demand for eco-friendly solutions
Heron and AHI carrier drive eco-friendly innovation
Government incentives and energy efficiency drive growth
Air to water heat pumps dominate the market
Incentives and sustainability shape the future
Premium brands maintain lead as cheaper alternatives gain share
Builder merchants and specialists dominate distribution
E-commerce gains traction with competitive pricing and convenience
Consumer Appliances in Greece - Industry Overview
Modest rebound reflects healthy demand for consumer appliances
Strong housing market fuels demand for consumer appliances
Energy efficiency drives sales despite economic pressures
Health and wellness trend shapes
Robust housing market will provide growth stimulus
Energy efficiency and smart technology will drive premiumisation
Health-focused living with also shape purchases
Leading players maintain dominance supported by premiumisation
Appliances and electronics specialists lead distribution
E-commerce continues to shape retail landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
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