COMPETITIVE LANDSCAPE
Established players maintain lead amidst regulatory changes
In 2025, the heat pumps category in Poland remained concentrated, with established companies such as Viessmann, Robert Bosch, and Vaillant Saunier Duval maintaining their strong positions. These companies have a significant presence, with Viessmann holding 13% market share, Robert Bosch holding 12%, and Vaillant Saunier Duval holding 11% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in Poland - Category analysis
KEY DATA FINDINGS
Sustainability and premiumisation drive category growth
Growth driven by premiumisation and policy incentives
Sustainability drives innovation in heat pump design
Growing focus on eco-friendly innovations
Government policy and eu regulations drive growth
Air source heat pumps remain dominant
Premiumisation and technological advances shape future
Established players maintain lead amidst regulatory changes
Installers drive heat pump sales with professional services
E-commerce gains traction with competitive pricing and wider choice
Consumer Appliances in Poland - Industry Overview
Moderate growth in consumer appliances
Strong demand for energy-efficient appliances drives sales growth
Home laundry appliances dominate market share
Air conditioners see dynamic growth due to multifunctionality
Consumers prioritise energy efficiency and smart technology
Smart and AI-powered features reshape product design
Innovation drives growth in key subcategories
BSH and Groupe SEB lead market with diverse portfolios
Emerging players and innovation drive market dynamics
Appliance and electronics specialists lead distribution channel
E-commerce grows rapidly with competitive pricing and convenience
Innovation fuels market expansion
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
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