COMPETITIVE LANDSCAPE
Panasonic and LG maintain lead in fragmented market
The competitive landscape of heat pumps in Hungary remained fairly concentrated in 2025, with Panasonic and LG holding strong sales. Panasonic grew from 16% share in 2024 to 17% share in 2025, while LG captured 12% share, growing from 11% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in Hungary - Category analysis
KEY DATA FINDINGS
Heat pumps records steady growth in Hungary
Heat pumps record robust growth despite split air conditioner competition
Convenience and customisation drive sales growth
Eco-friendly solutions gain traction as sustainability focus intensifies
Product innovation and promotions set to drive growth
Panasonic and LG maintain lead in fragmented market
Appliances and electronics specialists drive heat pump sales
Consumer Appliances in Hungary - Industry Overview
Innovation sustains growth amid persistent consumer caution
Modest volume growth amid economic recovery and consumer caution
Home laundry appliances lead volume sales as consumers seek space-saving solutions
Sustainability and energy efficiency drive purchasing decisions
Consumer appliances market to see moderate growth driven by innovation
AI-driven personalisation forecast to transform user experiences across categories
Health and wellness features to drive growth in cooking appliances
Market concentration remains stable as leading players maintain positions
Appliances and electronics specialists lead despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
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