COMPETITIVE LANDSCAPE
Haier and Midea lead as they adapt to changing consumer demands
Heat pumps in China exhibits a low level of concentration, with no individual player holding more than a 10% retail volume share. In 2025, the leader Haier Group held a 10% share, followed by Midea Group with 8%, and notable players like Zhuhai Gree Electronics and Zhejiang Zhongguang Electrical Co Ltd each holding a 7% share.
Domestic leaders adapt to changing market conditions through diversification
In terms of other players, foreign players such as Daikin and Bosch are present mainly in high-end urban projects.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in China - Category analysis
KEY DATA FINDINGS
Navigating decline and moving towards growth through innovation and policy
Gradual withdrawal of central government subsidy hampers performance
Air to water heat pumps leads in challenging market conditions
Sustainability key as consumers and governments prioritise eco-friendly heating solutions
Technological integration and government support set to drive growth
Extreme low temperature technology will be important for northern areas
Air to water heat pumps will remain dominant
Haier and Midea lead as they adapt to changing consumer demands
Domestic leaders adapt to changing market conditions through diversification
Non-retail channels dominate with integrated solutions
Retail e-commerce emerges as key distribution channel
AI and smart tech revolutionise heat pumps
Haier drives innovation with thermoacoustic technology advancements
Consumer Appliances in China - Industry Overview
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's "listening marketing" revolutionises research and development through co-creation
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
Convenience and customisation drive innovative product designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!