COMPETITIVE LANDSCAPE
Daikin and Ariston drive competition with strategic investments
Heat pumps in Italy is moderately concentrated, with the top three companies holding a combined 47% share. In 2025, Carrier Distribution Italy Srl led the market with a 17% share, while Daikin Air Conditioning Italia Spa held a 16%, followed by Mitsubishi Electric Europe SpA with 14%.
Olimpia Splendid and Edera collaborate on sustainable projects
In 2025, Olimpia Splendid announced a collaboration with Edera, one of Italy's most important innovation centres for the development of energy-efficient buildings. This partnership is part of the Energiesprong European programme, aimed at achieving more sustainable cities.
Acqusitions and innovation in new product launches drive future growth
Mergers and acquisitions, such as LG's acquisition of Nores company OSO, are anticipated to impact the market by strengthening companies' presence in HVAC. Furthermore, Haier's acquisition of Carrier and reorganisation of its production facilities and logistics in Europe will likely enhance its service capabilities.
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Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in Italy - Category analysis
KEY DATA FINDINGS
European Green Directive set to drive strategic investments, boosting heat pump sales
Government incentives and green directives accelerate heat pump adoption
Air source heat pumps dominate the market, while ground source heat pumps gain traction
Supply chain resilience affects sales growth
Domestic producers increase production capacity amid anticipated supply chain challenges
Air source heat pumps set to remain the strongest category in italy
Supply chain resilience and training to shape future growth
Daikin and Ariston drive competition with strategic investments
Olimpia Splendid and Edera collaborate on sustainable projects
Acqusitions and innovation in new product launches drive future growth
Final installers drive heat pump sales through personalised service
Final installers drive heat pump sales through personalised service
Consumer Appliances in Italy - Industry Overview
Innovation in multi-functionality and energy efficiency drive consumer appliances sales
Geopolitical uncertainty drives brands to rethink their supply chains
Multi-functionality drives sales in personal care accessories and air fryers
Introduction of the EU Green Directive boosts sales in heat pumps
Sales consumer appliances set to remain at low levels, due to the lack of government bonus
Presence of Asian brands set to drive consumer appliances’ competitive landscape
Beko and Oral-B drive market share shifts through innovation
Fnac-Darty’s acquisition and Roborock’s innovation reshape competitive dynamics
Appliances and electronics continue to hold leading channel sales
E-commerce gains regional traction and capitalises on special events
Midea embodies multi-functionality with the launch of its new air fryer
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
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