COMPETITIVE LANDSCAPE
Nibe strengthens its lead through a comprehensive product portfolio
The heat pumps market in Norway is concentrated, with Nibe being the leading and most established player. Nibe has grown its position through acquisitions, and its comprehensive product portfolio is unrivalled.
No significant mergers or acquisitions or new launches
There were no notable mergers or acquisitions in the heat pumps market in Norway in 2025, and none are anticipated in 2026. Similarly, there were no notable and innovative product launches from late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Heat Pumps industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Heat Pumps industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Heat Pumps in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Heat Pumps in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Heat Pumps in Norway - Category analysis
KEY DATA FINDINGS
A tough year for heat pumps but focus on energy efficiency offers some hope for growth
Soft housing market and price-sensitivity hinder sales
Air to water heat pumps offer potential for long-term savings
Energy efficiency is key
Households prioritise energy efficiency in heating solutions
Air to water heat pumps to remain dominant despite slow growth
Smart innovations to shape product development and drive growth
Nibe strengthens its lead through a comprehensive product portfolio
No significant mergers or acquisitions or new launches
Builder merchants and construction drives sales through professional installation
Retail e-commerce emerges as fastest growing sales channel
No new retail concepts or collaborations expected to emerge in 2026
Nibe and Panasonic drive innovation with multi-functional and smart heat pumps
Sustainability and energy efficiency drive demand for air to water heat pumps
Consumer Appliances in Norway - Industry Overview
Challenging economic environment continues to put pressure on sales in 2025
Low confidence and economic uncertainty limits sales growth in consumer appliances
Sales of refrigeration appliances driven by high penetration and replacement needs
Sustainability and price sensitivity shape consumer behaviour
Consumer appliances market set for gradual recovery but challenges remain
Demand for refrigeration appliances set to remain stable
Sustainability and intelligent technology to drive innovation
Established brands maintain lead through trust and innovation
Opportunities arise for new entrants and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with omnichannel retailing
No new retail brands or concepts expected to emerge in 2026
Sustainability drives innovation in appliance design
Smart and AI-powered technology enhances appliance functionality
Multi-functionality and compact design drive consumer preference
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Heat Pumps
- Air to Water Heat Pumps
- Ground Source Heat Pumps
- Other Heat Pumps
Heat Pumps
Includes Air to Water Heat Pumps, Ground Source Heat Pumps and Other Heat Pumps.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Heat Pumps research and analysis database.
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