Alexandra Buzea

Alexandra Buzea Senior Global Consultant - Consumer Insights

düsseldorf

English, German, Romanian, Spanish

About Alexandra

Alexandra is a Senior Global Consultant at Euromonitor International with a focus on the company’s Consumer Insights research. Based in Düsseldorf, she has over twelve years of experience in the industry.

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Expertise

Alexandra oversees the standardisation of Euromonitor’s survey expertise and multi-method research solutions. Alexandra advises clients on a wide array of international consulting projects with custom survey components, providing them with high quality insights from consumers and helping them answer complex strategic questions. Before joining Euromonitor, Alexandra managed numerous B2C and B2B market research projects across multiple industries.

Related to Appliances and Electronics

Article

Heat Pumps in Europe, Middle East and Africa: The Key to a Climate-resilient Future

28 Oct 25

Heat pumps are rapidly emerging as one of the defining technologies in the global effort to combat climate change. For energy consultants and appliance manufacturers, the adoption of heat pumps presents a significant opportunity – not just to meet decarbonisation goals but to transform the way homes and businesses are heated and cooled across Europe, Middle East and Africa (EMEA).

Euromonitor International

Euromonitor International

White Paper

Rise of Chinese brands in Southeast Asia

24 Oct 25

The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.

Euromonitor International

Euromonitor International

Article

Neither Rare Nor Earth: The Next Frontline in Global Supply Chain Risk

14 Oct 25

China’s expanded export controls on rare earths, announced on 9 October – followed days later by President Trump’s threat of 100% tariffs on Chinese imports – mark a new phase in economic confrontation between the world’s two largest economies. Although rhetoric softened within days, the imperative for business leaders is clear: prepare for heightened volatility, enhance supply chain security, and increase strategic investment in technology and material resilience.

An Hodgson

An Hodgson