Alexandra Buzea Senior Global Consultant - Consumer Insights
düsseldorf
English, German, Romanian, Spanish
About Alexandra
Alexandra is a Senior Global Consultant at Euromonitor International with a focus on the company’s Consumer Insights research. Based in Düsseldorf, she has over twelve years of experience in the industry.
Expertise
Alexandra oversees the standardisation of Euromonitor’s survey expertise and multi-method research solutions. Alexandra advises clients on a wide array of international consulting projects with custom survey components, providing them with high quality insights from consumers and helping them answer complex strategic questions. Before joining Euromonitor, Alexandra managed numerous B2C and B2B market research projects across multiple industries.
Related to Appliances and Electronics
Toys and Games Industry Overview
11 Aug 25This infographic highlights recent toys and games trends and Euromonitor's projections for the industry.
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The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape
10 Jul 25Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.
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Cute Economy: PopMart and Squishmallows Are Big with Kidults
4 Jul 25Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.
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