Benjamin Bahena

Benjamin Bahena Research Analyst

chicago

English, Spanish

About Benjamin

Benji has been involved in various projects ranging from US consumer foodservice, to home improvement goods and interstate trade impacts.

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Expertise

Benji conducts research across several industries advising on domestic and international trends. Benji holds a master's degree in Energy and Sustainability from Northwestern University's Trienens Institute for Sustainability and Energy.

Related to Toys and Games

Article

The Rise of Chinese Brands is Reshaping Southeast Asia’s Consumer Landscape

10 Jul 25

Chinese companies are rapidly gaining ground in Southeast Asia, particularly in categories where they hold clear competitive advantages, such as electric vehicles, consumer electronics and home appliances. More recently, Chinese consumer goods brands have expanded their footprint, reflecting a broader push into lifestyle and daily-use categories; however, their success is not uniform.

Tim Chuah

Tim Chuah

Article

Cute Economy: PopMart and Squishmallows Are Big with Kidults

4 Jul 25

Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.

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Webinar

The Business of Uncertainty: Impact of Trump Policies Across Industries

17 Jun 25 | UTC: 12:00 AM

What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.

Euromonitor International

Euromonitor International