Benjamin Bahena Research Analyst
chicago
English, Spanish
About Benjamin
Benji has been involved in various projects ranging from US consumer foodservice, to home improvement goods and interstate trade impacts.
Benji conducts research across several industries advising on domestic and international trends. Benji holds a master's degree in Energy and Sustainability from Northwestern University's Trienens Institute for Sustainability and Energy.
Related to Toys and Games
Apple’s New AI Strategy: Affordable, Addictive, and Intelligent
12 Sep 25Apple’s 9 September new products event delivered no surprises as they were incremental updates across its line-up. Apple is simply doubling down on its real “AI” strategy: Affordable, Addictive, and Intelligent.
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Redefining Value: Key Trends Shaping the Future of Consumer Electronics
9 Sep 25Consumer electronics is entering a new phase of growth, shaped by shifting expectations and tighter wallets. Retail value sales growth is projected to outpace volume growth, which will be powered by a new definition of value, rather than big-ticket splurging.
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Chart of The Month: Kidults Going Gaga Over Blind Box Collectibles
27 Aug 25Our latest Chart of The Month explores the phenomenon of kidults driving sales of collectibles as they seek comfort and nostalgia in an uncertain world.
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