Icey Huang Research Analyst
sydney
Chinese, English
About Icey
Icey is a Research Analyst based in Euromonitor’s Sydney office.
Expertise
Icey is the go-to person for research, market intelligence and consumer trends in the home and tech, food and drink, and beauty and fashion industries in Australia and New Zealand. With a wealth of cross-industry research experience, she specialises in analysing regional megatrends, offering expert insights into consumer behaviour and e-commerce product assortment analysis. Before joining Euromonitor, Icey built extensive experience in market consulting with a specialisation in the Chinese market. She has expertise in social listening projects, analysing consumer sentiment and trends. She has played a pivotal role in brand audits for prominent beauty and fashion brands, honing her skills in semantic analysis of qualitative data from social media and focus groups.
Recently Published Work
Mapping Value in Juice: Unlocking the Next Growth Wave Through Consumer Need States in Australasia
5 Feb 26Australasia’s juice market remains structurally challenged, with growth constrained by intensifying competition from higher-momentum better-for-you beverages and ongoing cost-of-living pressures that have curtailed discretionary spending.
Icey Huang
Opportunities in Focus: Include, Empower, and Indulge 60+ Consumers in Asia Pacific
5 Jun 25By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Icey Huang
Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market
17 Oct 24In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.
Icey Huang