In Italy, volume sales of sugar and sweeteners rose slightly in 2025, ending several years of decline, although the category still underperforms as consumers continue to moderate sugar intake. Sweeteners accounted for most of the improvement, supported by innovation and growing interest in alternatives as retail sugar prices softened on stronger global supply expectations. Demand for sugar remains constrained by health awareness and a shift toward fresh, minimally processed diets, while import d
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in Italy - Category analysis
KEY DATA FINDINGS
Sweeteners drive marginal rebound amid structural headwinds
Sugar and sweeteners turns in positive performance in 2025
Health and sustainability remain key concerns for Italian consumers
Sugar and sweeteners faces further struggles in forecast period
Sugar tax set to undermine category progress
Fresh Food in Italy - Industry Overview
Health-led demand supports fresh food despite inflation
KEY DATA FINDINGS
Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat
Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability
COUNTRY REPORTS DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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