COMPETITIVE LANDSCAPE
Calpis leads highly fragmented category
Schweppes Australia Pty Ltd’s Calpis is set to be the largest brand within the Asian specialty drinks category in 2025. Indeed, Calpis is the only brand expected to register an individually significant share of volume sales in this extremely fragmented category during the year.
Smaller brands growing quickly
Due to the very fragmented nature of the competitive landscape of Asian speciality drinks in Australia, the fastest growing companies are those grouped under “Others”, encompassing the many small or new brands in this category. This includes other brands of lactic acid-based beverages such as Suntory’s Super Bikkie and sparkling yoghurt drinks by Fanxiaoqi Naiqi.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Australia?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Australia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Australia?
- Which are the leading brands in Asian Speciality Drinks in Australia?
- What potential exists for multinational or domestic soft drinks companies to expand in Australia?
- How are products distributed in Asian Speciality Drinks in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Australia - Category analysis
KEY DATA FINDINGS
Asian speciality drinks benefits from interest in Asian cuisine and health trend
Asian speciality drinks experiencing surge in growth as consumer awareness broadens
Expansion of Asian population and popularity of Asian cuisine
Younger Australians present significant opportunity for Asian speciality drinks
Functional benefits of Asian speciality drinks to keep category relevant in highly competitive drinks landscape
Key role for education
Calpis leads highly fragmented category
Smaller brands growing quickly
Asian grocers leading distribution
Supermarkets playing catch-up
Soft Drinks in Australia - Industry Overview
Consumers looking for products with a healthier profile
KEY DATA FINDINGS
Persistent economic challenges
Functional beverages and health need states drive premium growth
Working to add value
Recovery in consumer spending to support growth
Health and wellness to be a key influence on innovation
Ongoing expansion of e-commerce
Coca-Cola Europacific Partners remains the largest player
St Ali seeing strong growth
Supermarkets plays key role in the shopping habits of Australian consumers
Major retailers and niche brands contribute to e-commerce growth
Foodservice vs retail split
Fountain sales in Australia
Ongoing cost-of-living pressures challenge the foodservice industry
COUNTRY REPORTS DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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