PROSPECTS AND OPPORTUNITIES
Expansion of retail e-commerce channels
Asian speciality drinks in China is set to maintain slow and stable volume and current value growth both off-trade and on-trade in the forecast period. In recent years, the distribution share of retail e-commerce in Asian speciality drinks increased significantly.
Packaging will continue to see innovation and adaptation to fast-paced lifestyles
Fruit vinegar packaging is gradually evolving from traditional single-bottle glass designs towards more personalised and visually striking formats. Brands are using bright, vibrant colours and modern design elements to attract younger consumers.
Functionality and health benefits will continue to provide opportunities for Asian speciality drinks
Chinese consumers are placing greater emphasis on the health attributes of beverages, particularly with growing demand for low calorie, sugar-free drinks, and those containing natural ingredients. Major companies will therefore need to focus more on functional ingredients to combat the fierce competition from other categories, such as RTD tea, carbonates, and juice.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in China?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in China?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in China?
- Which are the leading brands in Asian Speciality Drinks in China?
- What potential exists for multinational or domestic soft drinks companies to expand in China?
- How are products distributed in Asian Speciality Drinks in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in China - Category analysis
KEY DATA FINDINGS
Rising demand for health-driven Asian speciality drinks – fruit vinegar leads the way
Long-term potential for bird’s nest drinks is questionable
Tiandi No 1 leads sales and growth in Asian speciality drinks, with Aqua More following
Expansion of retail e-commerce channels
Packaging will continue to see innovation and adaptation to fast-paced lifestyles
Functionality and health benefits will continue to provide opportunities for Asian speciality drinks
Soft Drinks in China - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in China
Trends
DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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