COMPETITIVE LANDSCAPE
Interfood maintains lead amidst growing fragmentation in Asian speciality drinks
In 2025, the competitive landscape for Asian speciality drinks in Vietnam presented a mixed picture, characterised by both consolidation and fragmentation. Three major players—Interfood Shareholding Co, Woongjin Food Co Ltd (Morning Rice), and Dona New Tower Natural Drink & Food JSC (Nature Bird's Nest)—collectively dominated the market.
Room for new players to emerge in competitive landscape
Imported brands, including OKF and Samyook, have significantly expanded their presence in the Asian speciality drinks landscape. Their reach has extended beyond major urban centres into suburban regions, effectively engaging a broader customer base through modern retail channels such as supermarkets, hypermarkets, and e-commerce platforms.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Vietnam?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Vietnam?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Vietnam?
- Which are the leading brands in Asian Speciality Drinks in Vietnam?
- What potential exists for multinational or domestic soft drinks companies to expand in Vietnam?
- How are products distributed in Asian Speciality Drinks in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Vietnam - Category analysis
KEY DATA FINDINGS
Health, tourism, and digital channels fuel growth amidst evolving competition
On-trade’s performance offsets marginal off-trade decline for Asian speciality drinks
Rising presence of rice water drinks in Vietnam
Positive outlook to be driven by tourism and health trends
Opportunities for reduced sugar Asian speciality drinks
Innovation likely to focus on functionality to target specific health concerns
Interfood maintains lead amidst growing fragmentation in Asian speciality drinks
Room for new players to emerge in competitive landscape
Dominant small local grocers continues to lose share
E-commerce’s growth driven by convenience and attractive discounts
Soft Drinks in Vietnam - Industry Overview
Innovating for growth amidst economic caution and health trends
KEY DATA FINDINGS
Resilience for soft drinks despite economic pressures
Multi-packs and larger bottles favoured for greater savings
Premium-positioned carbonated soft drink Cela focuses on functionality
Rising health concerns drive up sales of reduced sugar options
On-trade to remain dynamic channel, while sugar tax is likely to marginally impact pricing and consumers’ decisions
Sustainability efforts to increasingly shape future development
Suntory PepsiCo retains leadership with wide portfolio and marketing efforts
Masan Group benefits from partnership with major football club
Proximity to neighbourhoods drives popularity of small local grocers
Retail e-commerce makes further share gains in 2025
Foodservice vs retail split
Fountain sales in Vietnam
COUNTRY REPORTS DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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