COMPETITIVE LANDSCAPE
Asian speciality drinks remains fragmented, with growth driven by specialist retail and emerging brands rather than national leaders
Asian speciality drinks is a highly-fragmented category with limited mainstream retail penetration, thus, brand presence is not yet covered in Euromonitor International data. Competition is concentrated largely within specialist distribution, particularly Asian grocery stores ,where imported brands operate with narrow geographic reach, uneven availability, and a high SKU turnover.
Chinese beverage brands gain increasingly availability via Asian grocery chains
Historically, Japanese speciality beverages established an early foothold in New Zealand, supported by the expansion of Japanese specialty retailers such as Japan Mart, which helped normalise products including RTD teas and flavoured milks among both Japanese expatriates and adventurous local consumers. However, the competitive landscape has since diversified.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in New Zealand?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in New Zealand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in New Zealand?
- Which are the leading brands in Asian Speciality Drinks in New Zealand?
- What potential exists for multinational or domestic soft drinks companies to expand in New Zealand?
- How are products distributed in Asian Speciality Drinks in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in New Zealand - Category analysis
KEY DATA FINDINGS
Sales of Asian speciality drinks return to positive growth, as the category continues to grow from an emergent base
Asian speciality drinks sales led by diaspora demand and Asian grocery expansion
Cultural crossovers and flavour-led trends expand the consumer audience
Asian speciality drinks to post steady, niche-led growth, driven by diaspora demand and flavour crossover rather than mainstream scale
Health-led innovation to drive selective penetration of Asian speciality drinks
Distribution expansion to unlock mainstream trials through Woolworths’ international food strategy
Asian speciality drinks remains fragmented, with growth driven by specialist retail and emerging brands rather than national leaders
Chinese beverage brands gain increasingly availability via Asian grocery chains
Local grocery stores drive Asian speciality drinks growth, leading distribution through speed to market, range, and community reach
Supermarkets and e-commerce continue to grow share
Soft Drinks in New Zealand - Industry Overview
Volume sales see an uptick thanks to stabilising economic factors
KEY DATA FINDINGS
Health and wellness trends become the defining structural driver of soft drinks in New Zealand
Flavour innovation remains a critical driver of differentiation in soft drinks
Sustainability trends continue to rise across New Zealand’s soft drinks market
An ongoing positive performance driven by an improving economy and health-led trends
Future innovations will be backed by science-led claims
Distribution will become more strategic over the forecast period
Coca-Cola Amatil (NZ) Ltd maintains its overall company lead thanks to myriad strengths
Allpress Espresso benefits from translation café-style coffee into a RTD offer
Supermarkets maintains leading distribution channel place
Warehouse clubs and retail e-commerce continue to grow
Foodservice vs retail split
Fountain sales in New Zealand
COUNTRY REPORTS DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!