COMPETITIVE LANDSCAPE
Gong cha consolidates its leadership through scale, visibility and delivery reach
Gong cha from Mad Vision Group, was the leading company in Asian specialty drinks in 2025. Its national brand recognition, physical presence in Casablanca and Rabat, and consistent delivery availability provided the highest visibility in the category.
Bubble King emerges as the most dynamic challenger in 2025
Bubble King was the most dynamic company Asian specialty drinks in 2025. The brand expanded across multiple mall and high-street locations and leveraged social-driven promotions to build awareness and footfall.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Morocco?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Morocco?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Morocco?
- Which are the leading brands in Asian Speciality Drinks in Morocco?
- What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
- How are products distributed in Asian Speciality Drinks in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Morocco - Category analysis
Cafés and quick-commerce drive growth and accessibility of Asian specialty drinks
Bubble tea café expansion fuels early-stage growth for Asian specialty drinks
Bubble tea leads growth as cafés broaden menus and delivery access
Youth-oriented cafés are set to sustain momentum despite structural challenges
Digital ecosystems are expected to accelerate visibility and experimentation
Sustainability, safety oversight and wellness trends will shape the evolution of bubble tea cafés
Gong cha consolidates its leadership through scale, visibility and delivery reach
Bubble King emerges as the most dynamic challenger in 2025
Foodservice remains the core channel for Asian specialty drinks in 2025
Quick-commerce accelerates trial and reach for Asian specialty drinks
Soft Drinks in Morocco - Industry Overview
Affordability, health trends, and on-the-go consumption drives growth for soft drinks
KEY DATA FINDINGS
Macroeconomic recovery and evolving retail dynamics drive soft drink sales in 2025
Health consciousness and sugar reduction shape consumer preferences
Trust, sustainability, and packaging influence soft drinks dynamic in 2025
Growth is expected to be driven by economic recovery, urbanisation and health awareness
Innovation and product diversification are expected to meet evolving consumer preferences
Price sensitivity, promotions, and widespread distribution will remain key
Les Eaux Minérales d’Oulmès and Coca-Cola Morocco leads soft drinks in 2025
Les Eaux Minérales d’Oulmès and Agro Juice Processing SA drive growth in 2025
Small local grocers drives sales while discounters continues to expand in Morocco
The on-trade channel outpaces off-trade amid tourism-driven demand and premiumisation
Fountain sales in Morocco
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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