COMPETITIVE LANDSCAPE
Local sourcing and strategic festive promotions drive Yeo Hiap Seng's lead
In 2025, Yeo Hiap Seng (M) Bhd solidified its leadership in Asian speciality drinks in Malaysia in off-trade volume terms, experiencing a slight increase in its share. A key factor contributing to this success is the company's commitment to the local sourcing of raw materials, which aids in cost control and supply chain stability.
Affordable pricing and multipacks drive solid growth for Ace Canning
Ace Canning Corp Sdn Bhd distinguished itself as the most dynamic company overall within Asian speciality drinks in Malaysia in off-trade volume terms in 2025, propelled by the success of its Drinho Grass Jelly Drink. The company's strategy centres on ensuring widespread distribution across both modern and traditional trade channels, coupled with a highly competitive and affordable selling point.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Malaysia?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Malaysia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Malaysia?
- Which are the leading brands in Asian Speciality Drinks in Malaysia?
- What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
- How are products distributed in Asian Speciality Drinks in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Malaysia - Category analysis
KEY DATA FINDINGS
On-trade surges amidst off-trade decline, impacted by health and prices
Off-trade volume decline driven by sugar tax and health concerns
The on-trade channel benefits from comparative affordability and variety
Consumer health concerns and tourism to reshape Asian speciality drinks
AI and multipacks likely to be key strategies in Asian speciality drinks
Anticipated sugar tax hikes to drive reformulation in Asian speciality drinks
Local sourcing and strategic festive promotions drive Yeo Hiap Seng's lead
Affordable pricing and multipacks drive solid growth for Ace Canning
Small local grocers lead distribution through price and proximity
Convenience channels sees dynamism in Asian speciality drinks
Soft Drinks in Malaysia - Industry Overview
Navigating rising costs and the health trend in soft drinks
KEY DATA FINDINGS
Inflation and sugar tax limit the growth of soft drinks in 2025
On-trade growth as consumers indulge and tourist arrivals rise
Soft drinks sees innovation drive youth engagement amidst off-trade slowdown
Government aid and health trend expected to drive stable growth in soft drinks
Sugar tax pressures to reshape soft drinks, with focus on reformulation
Tourists will prioritise safety, driving demand for bottled water and coconut water
F&N maintains its lead in soft drinks, leveraging diverse portfolio against rising costs
Local sourcing, broad distribution, and engaging campaigns propel dynamism for Kara Marketing
Small local grocers maintains its lead amidst intensifying channel competition
Convenience stores, forecourt retailers, and supermarkets see distribution growth
On-trade surges with convenience and tourism, outpacing minimal off-trade growth
Fountain sales in Malaysia
COUNTRY REPORTS DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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