COMPETITIVE LANDSCAPE
Mogu Mogu maintains overall leadership through early entry
Sappe Plc leads Asian speciality drinks with its Mogu Mogu brand. Its overwhelming dominance stems from early market entry, steady product availability and a broad range of flavours.
Minimal competition seen within Asian speciality drinks in the UAE
Mogu Mogu holds nearly all significant market share, with other brands operating at minimal scale. One small competitor is Pokka’s Bandung Rose Milk Drink, sold in limited grocery stores and available in only one flavour.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in United Arab Emirates?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in United Arab Emirates?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in United Arab Emirates?
- Which are the leading brands in Asian Speciality Drinks in United Arab Emirates?
- What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
- How are products distributed in Asian Speciality Drinks in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Asian speciality drinks sees gradual expansion, supported by novelty appeal and population diversity
Modest growth driven by curiosity and population trends
Asian speciality drinks lacks awareness among local consumers
Steady expansion expected with potential for faster growth
Concerns over sugar intake could slow growth potential
No UAE-specific regulations, but global sustainability efforts remain relevant
Mogu Mogu maintains overall leadership through early entry
Minimal competition seen within Asian speciality drinks in the UAE
Supermarkets leads distribution, with hypermarkets close behind and e-commerce posting fastest growth
Asian speciality drinks likely to emerge in on-trade channel
Soft Drinks in the United Arab Emirates - Industry Overview
Momentum driven by health trends, regulation and evolving retail dynamics
KEY DATA FINDINGS
Volume sales rise as progress is shaped by health and indulgence trends
Marketing messages push health claims
Sustainability gains ground in packaging innovation
Sugar tax and labelling system will impact development for soft drinks
Regulations to tighten around packaging and waste
Tech advancements set to support growth
Red Bull leads overall soft drinks
Local player Alokozay sees fastest growth
Hypermarkets leads while e-commerce rises fastest
Small local grocers remain key, as off-trade volumes rise faster than on-trade
Fountain sales in the United Arab Emirates
DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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