PROSPECTS AND OPPORTUNITIES
Positive, albeit slowing growth expected amid maturity and rising competition
The market for Asian speciality drinks in Indonesia is anticipated to experience moderate volume growth during the five years to 2029. However, the pace of expansion is expected to decelerate as the forecast period progresses, due to the maturity of the category, which will restrict its potential.
E-commerce will drive growth
Small local grocers will remain the largest contributor to sales volumes in Asian speciality drinks during the forecast period. However, when looking to develop newer products, manufacturers are likely to focus on modern grocery retailing channels, as well as the expanding e-commerce channel.
Distribution will remain limited across foodservice channels
Over the forecast period, the value sales contribution of Asian specialty drinks from foodservice channels is expected to remain below pre-pandemic levels. This is largely due to the unfamiliarity of pairing these beverages with meals, which has discouraged foodservice operators from stocking them in their establishments.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Indonesia?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Indonesia?
- Which are the leading brands in Asian Speciality Drinks in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in Asian Speciality Drinks in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Indonesia - Category analysis
KEY DATA FINDINGS
Positive growth for Asian speciality drinks, driven by affordability, promotions, and consumer familiarity
Okky Jelly Drink regains market share with strategic pricing, flavour innovation, and engaging promotions
Cooling water products see stable performance despite limited innovations
Positive, albeit slowing growth expected amid maturity and rising competition
E-commerce will drive growth
Distribution will remain limited across foodservice channels
Soft Drinks in Indonesia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Indonesia
DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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