COMPETITIVE LANDSCAPE
Okky Jelly Drink leads through innovation and unchallenged position
In 2025, Garuda Beverage Sukses PT, with its popular Okky Jelly Drink, firmly held its position as the leading company within Indonesia's Asian speciality drinks. This strength is particularly notable given the consolidated nature of the competitive landscape, with Okky Jelly Drink employing a variety of marketing strategies, particularly through social media promotions.
Sari Enesis Indah's agile strategy fuels dynamic performance
Sari Enesis Indah PT, producer of Adem Sari Ching Ku, distinguished itself as the most dynamic company in 2025. This dynamism stems from its astute ability to adapt to prevailing market conditions and implement a range of strategic changes in its sales approach.
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Overview:
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Asian Speciality Drinks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Asian Speciality Drinks in Indonesia?
- To what extent are health considerations impacting consumption of Asian Speciality Drinks in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Asian Speciality Drinks in Indonesia?
- Which are the leading brands in Asian Speciality Drinks in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in Asian Speciality Drinks in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Asian Speciality Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Asian Speciality Drinks in Indonesia - Category analysis
KEY DATA FINDINGS
Affordable cup packaging and tradition drive growth, but innovation is needed
Strategic pricing drives off-trade gains, on-trade struggles
Enduring appeal of cooling water through tradition and targeted marketing
Navigating stagnation with enduring consumer trust
Bridging the innovation gap for younger demographics
Okky Jelly Drink leads through innovation and unchallenged position
Sari Enesis Indah's agile strategy fuels dynamic performance
Cup packaging and comprehensive offerings drive dominance of small local grocers
Online grocers, bulk deals, and niche access fuel e-commerce growth
Soft Drinks in Indonesia - Industry Overview
Resilience and reformulation: Soft drinks navigate stagnation towards future growth
KEY DATA FINDINGS
Price hikes and promotions shape performance of soft drinks in Indonesia
Health and wellness soft drinks expand into Indonesia's local grocers
Hygiene, convenience, and at-home consumption drive bulk bottled water growth
Mixed flavour combinations drive soft drink innovation
Future growth to be driven by economic recovery and strategic innovation
E-commerce's dynamic role in accessing niche markets
Impending sugar tax likely to lead to price hikes and reformulation
Danone’s unwavering leadership through brand strength and strategic reach
Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth
Consumers favour small local grocers for accessibility
E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
Foodservice vs retail split
Fountain sales in Indonesia
COUNTRY REPORTS DISCLAIMER
Asian Speciality Drinks
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Asian Speciality Drinks research and analysis database.
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